100 years of “Make Life a Ride”
Your story makes ours complete.
BMW Motorrad’s history is characterized by an urge to succeed. Succeed in challenges and celebrate success. However, there have also been setbacks and it’s taken quite some perseverance. Giving up was never an option. The company’s history is mainly about people sharing a passion: adventurers, dreamers, inventors, athletes, visionaries – men and women aiming to revolutionize the streets with great ideas on two wheels. 100 years of the “Make Life a Ride” spirit. In this spirit, we take the time to simultaneously look at our past and our future.